Ann, here's a question that's been bugging me for some time. What role do keywords play now? I still feel like they are important and reinforce their use in title tags, body copy, etc. Are they of lesser importance than a focus on intent or semantic search?
I think keywords are still key (sorry for this wording ha!). I have just written an article on that too: https://www.practicalecommerce.com/how-google-uses-keywords As a summary, the process is important on many levels, but the actual optimization has somewhat changed
I was one of the initial writers when it was still a print publication. I wrote for them for 10 years, then Kerry offered me the managing editor role at a publication he aquired called Web Marketing Today. That pub was actually one of my very early influences so I was thrilled to take on the role. He shuttered it a year later due to lagging ad sales, however.
Ann, here's a question that's been bugging me for some time. What role do keywords play now? I still feel like they are important and reinforce their use in title tags, body copy, etc. Are they of lesser importance than a focus on intent or semantic search?
I think keywords are still key (sorry for this wording ha!). I have just written an article on that too: https://www.practicalecommerce.com/how-google-uses-keywords As a summary, the process is important on many levels, but the actual optimization has somewhat changed
BTW, here's my first article for PeC: https://www.practicalecommerce.com/Blogging-Your-Kids-Do-It-and-Your-Business-Should-Too. 2005.
wow! 2005!
Pun intended... play on words, there. Did I know you wrote for PeC? I used to for several years. I'll check it out. Thanks for the insights, Ann.
Not sure! Been writing for them for about two years now! I didn't know you were their writer once!
I was one of the initial writers when it was still a print publication. I wrote for them for 10 years, then Kerry offered me the managing editor role at a publication he aquired called Web Marketing Today. That pub was actually one of my very early influences so I was thrilled to take on the role. He shuttered it a year later due to lagging ad sales, however.