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As long as the content produced on chatgpt is edited then how is Google going to be able to tell if it's AI generated or not? It often produces content that is written in the third person and often it's just a matter of going through what has been produced and making it sound more human with a bit of restructuring and a different use of language. It has huge potential to increase productivity helping to produce content at scale which would normally take hours of work.

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I have a lot of thoughts here but mainly:

1. It's not just about detection. I am sure Google is using all kinds of signals to determine if a page is simply a rehashed copy of other info available online with nothing new or valuable to offer.

2. Passing AI detection is not easy. Sometimes you have to rewrite the whole thing to get good scores, so not sure if it's worth the trouble.

It will probably be about the balance: We will all ultimately use generative AI but we will also need to add something of value

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